Parfois Pop-Up
Proposed retail pop-up store design for a Portuguese brand- Parfois, developed as a personal spatial branding study.
Discipline
Spatial Design
Duration
1 week
DESIGN INTENT
Parfois- a Portuguese women’s accessories brand I have long admired for its vibrant elegance and refined visual identity.
The pop-up store draws inspiration from the brand’s expressive aesthetic, translating its color, rhythm, and sophistication into spatial form. The layout echoes the linear flow of the Parfois logo, turning a graphic element into a spatial experience.
DEVELOPMENT
The objective was to design a pop-up environment capable of attracting attention from multiple vantage points within a mall setting.
To achieve this, the structure uses bold tones such as fuchsia and deep maroon, along with tinted glass and powder-coated metal pipes. These materials create a light yet striking framework that keeps products visible from all directions while reinforcing the brand’s energetic character.
RESOLUTION
The final proposal balances playfulness with spatial clarity, reflecting the brand’s lively yet polished identity.
The layout is designed to create immediate visual impact while supporting a curated display of products. Its composition highlights select pieces, encouraging curiosity and giving the space a sense of exclusivity despite its compact scale.
